The mascot fronting the Children in Need appeal is called Pudsey Bear. He was created and named in 1985 by BBC graphic designer Joanna Lane, who worked in the BBC's design department. Asked to revamp the logo, with a brief to improve the charity's image, Lane said "It was like a lightbulb moment for me, We were bouncing ideas off each other and I latched on to this idea of a teddy bear. I immediately realised there was a huge potential for a mascot beyond the 2D logo". The bear was named after her hometown of Pudsey, West Yorkshire, where her grandfather was mayor. A reproduction of the bear mascot (made of vegetation) is in Pudsey park, near the town centre. Originally introduced for the 1985 appeal, Pudsey Bear was created as a triangular shaped logo, depicting a yellow-orange teddy bear with a red bandana tied over one eye. The bandana had a pattern of small black triangles. The mouth of the bear depicted a sad expression. The lettering "BBC" appeared as 3 circular black buttons running vertically down the front of the bear, one capital letter on each, in white. Perpendicular to the buttons, the words "children-in-need" appeared in all lower case letters along the base of the triangular outline. Accessibility for young readers, and people with disabilities including speech and reading challenges, were factors weighed by the designer Joanna Ball, specifically the "P" sound in "Pudsey" name, and the choice of all lower case sans serif letters for the logotype.